SCDL - Digital Marketing

Corporate Program

Post Graduate Diploma in Digital Marketing

AICTE Approved  


Digital media includes web-based & mobile based technologies which turn communication into interactive dialogue among organisations, communities & individuals. Knowledge and understanding the scope of digital marketing have become necessary for every marketing professional. In today's world it is a driver for a company's bottom line by using cutting edge techniques and platforms to market products and acquire newer users and capture wider markets. PGCDM will give a richer understanding of the foundations of new digital marketing landscape & enable student to understand concepts and tools which will help organisations to move to digital channels. The program focuses on developing & planning a digital offering, gaining proficiency in social advertising & enhancing the customer engagement by use of e-CRM.

Career Opportunities:
Digital Marketing Manager, Social Media Marketing Experts, Search Engine Marketers, E-Customer Relationship Manager.

Customize programs as per Corporate


Symbiosis Centre for Distance Learning is an Education Provider to Top Corporates:

coll     cogni     Corporate     bharti-walmart     cipla       vodafone       airtel     wipro

  • Bachelor degree holder / Graduate in any discipline from a recognised University.
  • International / SAARC Graduate from a recognised / accredited University /Institution.
  • Students who have appeared for final year of examination of their bachelor's degree program and are awaiting results can also apply, subject to successfully completing their bachelor's degree program / graduation within the time period specified by SCDL.

  • The duration of the program is one year.
  • The registration period is valid for one academic years.

Total Credit Points : 72

SEMESTER I :
Course Title
E-Customer Relationship Management
E-Supply Chain Management
Internet and Web Optimisation
Integrated E-Marketing
Online Market Research
SEMESTER II :
Course Title
Search Engine Optimisation
Search Engine Marketing
Social Media Marketing
Email Marketing and Mobile SEO
Project

Corporate Evaluation Methodology

Evaluation Methodology:

  • Computer based Assignments: For each subject there will be an Computer based assignment. Students can avail a free re-attempt in the Computer based assignment in which they have failed.

  • Computer based Examinations: For each subject there will be an computer based examinations.

  • Computer based Examination within India: SCDL shall make necessary arrangement for students to appear for Computer based examinations at the corporate premises once a month as per the mutually agreed schedule OR student can take Computer based examinations from SCDL-ATC centre provided in India.

  • Computer based Examination outside India: Examination is conducted in an 'administered mode' from an authenticated location such as company, university, embassy, consulate or school, etc.
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