Post Graduate Certificate in Management Digital Marketing (PGCM (DM))

AICTE Approved

Digital media includes web-based & mobile based technologies which turn communication into interactive dialogue among organisations, communities & individuals. Knowledge and understanding the scope of digital marketing have become necessary for every marketing professional. In today's world it is a driver for a company's bottom line by using cutting edge techniques and platforms to market products and acquire newer users and capture wider markets. PGCM [DM] will give a richer understanding of the foundations of new digital marketing landscape & enable student to understand concepts and tools which will help organisations to move to digital channels. The program focuses on developing & planning a digital offering, gaining proficiency in social advertising & enhancing the customer engagement by use of e-CRM.

Career Opportunities:
Digital Marketing Manager, Social Media Marketing Experts, Search Engine Marketers, E-Customer Relationship Manager.

  • Bachelor degree holder / Graduate in any discipline from a recognised University.
  • International / SAARC Graduate from a recognised / accredited University /Institution.
  • Students who have appeared for final year of examination of their bachelor's degree program and are awaiting results can also apply, subject to successfully completing their bachelor's degree program / graduation within the time period specified by SCDL.

  • The duration of the program is one year.
  • The registration period is valid for one and half academic year.

Total Credit Points : 40

SEMESTER I :
Course Title
E-Customer Relationship Management
E-Supply Chain Management
Internet and Web Optimisation
Integrated E-Marketing
Search Engine Optimisation
SEMESTER II :
Course Title
Online Market Research
Search Engine Marketing
Social Media Marketing
Email Marketing and Mobile SEO
Project

    Application Form Fees (Non-refundable):
  • For Indian Residents (General / Defence): ₹ 1200/-
  • International / SAARC: US $100 OR Rs. 7,200/-

Program Fees: Students have two options of paying the fees as mentioned below:
A] Option 1 – Two -Installments: Student has to pay the full course fees in two installments. Pay 1st Installment within 15 days from the date of admission and Pay 2nd Installment within 60 days from the date of payment of 1st Installment.

    Note: Participants are required to pay exam fees per exam per attempt separately. Exam Fee is not a part of Program Fee.

    Fee Payment Mode: Fees can be paid Online or by Demand Draft.
  • Payment via Online: this can be done through payment gateway.
  • Payment via DD: this can be submitted at SCDL Pune campus. The Demand Draft needs to be in favor of "The Director, SCDL, Pune" payable at Pune only.

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