Post Graduate Certificate in Management Digital Marketing (PGCM (DM))

AICTE Approved

Digital media includes web-based & mobile based technologies which turn communication into interactive dialogue among organisations, communities & individuals. Knowledge and understanding the scope of digital marketing have become necessary for every marketing professional. In today's world it is a driver for a company's bottom line by using cutting edge techniques and platforms to market products and acquire newer users and capture wider markets. PGCM [DM] will give a richer understanding of the foundations of new digital marketing landscape & enable student to understand concepts and tools which will help organisations to move to digital channels. The program focuses on developing & planning a digital offering, gaining proficiency in social advertising & enhancing the customer engagement by use of e-CRM.

Career Opportunities:
Digital Marketing Manager, Social Media Marketing Experts, Search Engine Marketers, E-Customer Relationship Manager.

  • Bachelor degree holder / Graduate in any discipline from a recognised University.
  • International / SAARC Graduate from a recognised / accredited University /Institution.
  • Students who have appeared for final year of examination of their bachelor's degree program and are awaiting results can also apply, subject to successfully completing their bachelor's degree program / graduation within the time period specified by SCDL.

  • The duration of the program is one year.
  • The registration period is valid for one academic years.

Total Credit Points : 40

SEMESTER I :
Course Title
E-Customer Relationship Management
E-Supply Chain Management
Internet and Web Optimisation
Integrated E-Marketing
Search Engine Optimisation
SEMESTER II :
Course Title
Online Market Research
Search Engine Marketing
Social Media Marketing
Email Marketing and Mobile SEO
Project

    Application Form Fees (Non-refundable):
  • For Indian Residents (General / Defence): ₹ 1200/-
  • International / SAARC: US $100 OR Rs. 7,200/-

Program Fees: Students have two options of paying the fees as mentioned below:
A] Option 1 – Two-Installments: Student has to pay the course fees in two Installments as follows:

Category 1st Installment - Pay within 15 days
from the date of admission
2nd Installment - Pay within 60 days from the
date of payment of 1st Installment
General & Defence ₹ 15,000/- ₹ 10,000/-

B] Option 2 - One Time Payment:- Student has to pay the full course fees in one-time payment, within 30 days from the date of admission as follows:

  • General/Defence: ₹ 20,000/-
  • International: US $450
  • SAARC:US $350

    Note: Participants are required to pay exam fees per exam per attempt separately. Exam Fee is not a part of Program Fee.

    Fee Payment Mode: Fees can be paid Online or by Demand Draft.
  • Payment via Online: this can be done through payment gateway.
  • Payment via DD: this can be submitted at SCDL Pune campus. The Demand Draft needs to be in favor of "The Director, SCDL, Pune" payable at Pune only.

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